WHEN OPPOSITES

ATTRACT.

ANTITHESIS. 

PERSONAL. 

SYMBIOSIS.

JUXTAPOSITION.

CONTRAST.

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When Opposites Attract is a typographic book, which features ‘Eames Century Modern’, a typeface that shares the same character of the couple from which it derives its name. Their opposing areas of expertise and their distinct ways of approaching a problem is what led to their groundbreaking work which remains as influential as ever. In order to create a unique concept, I drew parallels between my own parents, and the Eames, who coincidentally share the similar passions as the famous couple. My father is a mechanical engineer. My mother is a painter. Although two very different individuals, it is their overlapping love for art and design that created a unique synergy.


COURSE

TYPOGRAPHY 2

INSTRUCTOR

DAVID HAKE

SEMESTER

FALL 2019

PROJECT

BOOK DESIGN


OBJECTIVE

To create a conceptual book that applies the different principles of design while featuring images and a single typeface in a unique and creative way. This project aims to highlight the typeface selected in all weights, as well
as it’s glyphs and distinctive features.

APPROACH

In choosing a concept to depict, I was inspired by the typeface itself, a beautiful family that blends two major genres of serif: the Clarendon and the Scotch. Eames Century Modern is a robust family with 18 breathtaking weights, multiple number sets and a set of playful borders, which all deserve their own moment of triumph. It’s an exuberant design, full of warmth and eccentric design details which are perfectly suited to be used alongside bright colors. Through color and shape, I depicted two different personalities, which blend into one throughout the book.