OUR SIDE OF

THE STORY.

EMPOWERING.

INSPIRING.

CELEBRATORY.

BOLD.

INCLUSIVE.

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Women make up nearly 50 percent of the world’s population, yet we’re given just one measly month to celebrate all of our contributions to society. This month was hard won, too: What began as Women’s History Week in 1978 didn’t graduate to a full 31 days until 1987. Women are missing from textbooks, museums, and statuary across the world– simply put, women are missing from history. We strongly believe that it is extremely important to communicate the breadth of women’s experiences and accomplishments.

COURSE

VISUAL SYSTEMS 1

INSTRUCTOR

PHIL HAMLETT

SEMESTER

FALL 2021

PROJECT

EXHIBITION DESIGN

OBJECTIVE

To create a visual system that ensures the role of women in history is well-known, accurate, acknowledged, and empowering.  It must also communicate to the widest possible audience, as sharing this knowledge encourages people of all classes, genders, races and cultures to move into the future with respect, equal confidence, and opportunity.

APPROACH

The dynamic visual identity of the system elevates the museum’s brand across platforms, making a strong statement that they are a contemporary history museum and will create space for the future while still drawing connections from the past. It was crucial to create a valuable experience that will not only educate, but also inspire and empower its visitors by shinning light on the timeline of women’s rights. The progress that’s been made, women’s role in society now and what we still need to do to gain gender equality.