THE “WAY-IT
SHOULD-BE-
NESS”
INNOVATIVE.
ECO FRIENDLY.
FUNCTIONAL.
SOPHISTICATED.
INGENIOUS.
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Charles and Ray Eames created more than just a “look” with their bent plywood chairs and molded fiberglass seating. They had ideas about making a better world, one in which things were designed to fulfill the practical needs of ordinary people and to bring greater simplicity and pleasure to their lives. The Eameses adventurously pursued new ideas and forms with a sense of “serious fun.” Yet it was rigorous discipline that allowed them to achieve perfection of form and mastery over materials.
COURSE
3D PACKAGING
INSTRUCTOR
TOM MCNULTY
SEMESTER
FALL 2020
PROJECT
PAINT PACKAGING
OBJECTIVE
To create new packaging for mix powder paint inspired by the famous Eames office and their mission of finding better and more sustainable ways of doing things. As mix powder paint is a new type of product in the market, the packaging and instructions should entice customers to substitute traditional wall paint for a more eco-friendly solution.
APPROACH
Emulating their design process, which evaluated the genuine need of the client—and configured a solution to benefit the greatest number of people. This innovative product promotes the idea of saving the environment and its natural resources. ReCoat Paint utilizes materials that are 100% recyclable without compromising aesthetics and the ethos of the Eames brand.