AFTER HOURS,

HAPPY HOUR.

CHEERFUL.

SIMPLE.

EFFORTLESS.

USEFUL.

INVITING.

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Happy’s is a Happy Hour finder service, which provides information on all the best Happy Hour deals in your city. As well as, in-app reservations, photos of the restaurants, their menus, reviews and ratings. Easily find more options when deciding where to spend quality time with friends. We connect people, help local restaurants reach more customers and build their businesses.

COURSE

BRANDING

INSTRUCTOR

TOM MCNULTY

SEMESTER

FALL 2021

PROJECT

BRAND GUIDELINES / BRANDING

OBJECTIVE

To create an app where users can search for restaurants in their preferred locations and check out all happy hour deals in one place. A powerful two-sided network that creates additional value for both the restaurants and the customers.

APPROACH

The idea originated when my friends and I decided we were going to meet up every Wednesday after work to catch up over happy hour drinks. Finding new restaurants that offered happy hour deals was tricky, you’d have to visit different websites, look up menus, hours, check locations, etc. An app where you could do all this in the same place would make this process less of a hassle. The brands identity should speak to fun, youthful individuals in their mid 20’s to mid 30’s who value their social life in spite of their busy schedules.