EARLY BIRD,

GETS THE BREAD.

AUTHENTIC.

MEMORABLE.

WELCOMING.

NEIGHBORLY.

UPLIFTING.

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Cheese Plus is San Francisco’s premier cheese, wine, and specialty food store. A cozy neighborhood shop located on a sunny corner in Russian Hill. They offer an amazing selection of fine culinary products from around the world, but especially Northern California. They are also quite popular for their unique selection of sandwiches, named after the San Francisco neighborhoods and made to order using the highest quality ingredients.

COURSE

PACKAGING 2

INSTRUCTOR

TOM MCNULTY

SEMESTER

FALL 2020

PROJECT

RE BRANDING

OBJECTIVE

To create a new and memorable brand image. The objective is to rejuvenate their overall identity making it more contemporary while still retaining the classic and artisanal feeling of the store. The line will include labels, packaging, to-go-containers, sandwich wraps, and bags that will use sustainable materials to reduce packaging waste.

APPROACH

Cheese Plus prides itself for offering products and services of extremely high standards. They believe food should taste like the place it originated from, and celebrate the traditional and authentic heritage of the past. The final design reflects their history and values, while retaining a playful tone and their established neighborly look and feel.